The reason someone lands on the 404 error page is because the url doesn’t exist. It may have been mistyped in the source document, the page or post has been deleted, or the permalink (url) of the page or post has been changed.
How do I prevent a visitor from landing on a 404 page?
Part of website maintenance is routinely check for broken links and fixing them. Set a reminder for yourself or someone in your office to check your site on a fixed schedule for these broken links.
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