Artists’ Portfolio ~ Interactive Google Map ~ Event Schema for SEO ~ Facebook Promotions
About Art for All
In 2020, the Art for All event could not occur in the park because of COVID. Instead, local artists set up their displays in tents on their properties on June 27, 2020. Using a printed brochure or the interactive map on the website, people could drive from home to home to view the artwork, sculptures, jewelry and furniture.
The website will be used in future years to continue to display artist profiles.
NOTE: The addresses and maps were removed after the event to ensure the privacy of the artists.
GOAL #1: Use the website on your phone in your car to get driving directions sent to Google or Apple Maps.
GOAL #2: Publicize and generate business for the artists.
Below are screen shot of several pages on the website before the maps and addresses were taken down.
Goal #3: Promote the event on Facebook
Just2Technical not only developed the website, but also setup the Facebook promotions including developing the images highlighting each artist.
Behind the Scenes
No custom code was used in the development of this site. Just2Technical uses a “low code, no code” method which makes for a more maintainable site that will last for years.
The WordPress theme is Astra Pro (paid version). The layout, colors, typography and mobile settings were setup using the built-in WordPress Customizr. No code was added to the theme’s function.php or CSS files.
Some of the plugins used to help build this site include:
- Google Maps Locator Plugin (paid) – Setup the interactive Google Map. A sister plugin, Web 2.0 Directory, which has more features more appropriate for a digital Yellow Pages.
- Central Color Palette (free) – Allows editors to quickly access the branding colors without searching to the hexcode.
- Schema Pro (paid) – Setup the website and event metadata used by search engines.
- Recent Posts Widget Thumbnails (free) – A more advanced recent post widget which allows you to filter your posts and display thumbnails.
- Ultimate Add-ons for Gutenberg (free) – An add-on to the WordPress built-in editor which has special content blocks and allows you to control typography, padding on a device size basis.
Need Help with your Website?
Ricki Steigerwald of Just2Technical can help you develop or update your website. Ricki has over ten years of experience in WordPress. She offers a free 1/2 hour consultation.